"

Book Visibility Strategist

Your story
deserves to be
found.

I help indie and self-published authors turn great books into visible, discoverable, and selling titles through strategic positioning, Amazon optimization, and platform presence that actually converts.

20+
Authors Positioned
3x
Avg. Visibility Lift
6
Core Services
Open books and literary atmosphere
Every great book has a reader waiting. Let's find them.
Amazon KDP Optimization A+ Content Development Goodreads Strategy Author Positioning Keyword & Category Audits Reader Discovery Kindle Unlimited Visibility Review Accumulation Strategy Amazon KDP Optimization A+ Content Development Goodreads Strategy Author Positioning Keyword & Category Audits Reader Discovery Kindle Unlimited Visibility Review Accumulation Strategy

About

The strategist behind
the shelf.

Evangeline Jones — Book Visibility Strategist
"Your book is already good. Let's make it findable."
"Publishing your book is only the beginning. The real work is getting it in front of the readers who are already looking for it."

I'm Evangeline Jones, a Book Visibility Strategist specializing in discoverability and sales strategy for self-published and independent authors. I work at the intersection of platform knowledge and publishing instinct, helping authors stop being invisible and start being found.

My work covers the full spectrum of author visibility: from the technical architecture of your Amazon KDP listing to the relational positioning that builds your presence on Goodreads, in reader communities, and beyond. I don't just optimize pages. I build the conditions for a book to succeed.

Whether you're launching your first title, relaunching a series, or simply wondering why a book you're proud of isn't finding its audience, I help you close the gap between writing and being read.

What I Do

Six pillars of
book visibility.

Every service I offer exists because discoverability and conversion are different problems, and most authors are only solving one of them. I address both, systematically, so your book works as hard as you do.

01

Amazon KDP Optimization

Your KDP listing is your storefront. I audit and rebuild every element so the algorithm surfaces your book to the right readers at the right moment.

  • Category and subcategory selection strategy
  • Keyword research and backend keyword placement
  • Book description copywriting (front-end & HTML)
  • BISAC code alignment and merchandising audit
  • Kindle Unlimited positioning and page-read optimization
02

A+ Content Development

Amazon's A+ Content module is one of the most underused conversion tools available to indie authors. I design and build panels that transform browsers into buyers.

  • Custom illustrated panel concept and art direction
  • Character, world, and series visual storytelling
  • Brand-consistent tone and copywriting for each module
  • KDP upload guidance and live approval support
  • Multi-book series A+ content alignment
03

Goodreads Strategy & Positioning

Goodreads is where readers discover and recommend books. A neglected profile is a missed opportunity. I build and position your presence for maximum organic reach.

  • Author profile audit and optimization
  • Listopia ranking and nomination strategy
  • Reading list and shelving community outreach
  • Series and book page consistency review
  • Reader community engagement framework
04

Review Accumulation Strategy

Amazon reviews are the algorithm's primary trust signal. I design a structured review-building plan that compounds over time without violating platform guidelines.

  • ARC (Advance Reader Copy) outreach framework
  • Beta reader and launch team structuring
  • Review request email templates and timing
  • BookSirens and NetGalley positioning guidance
  • Ongoing review monitoring and response strategy
05

Author Outreach & Cold Prospecting

For authors building platforms or agents and strategists acquiring new clients, I write and execute cold outreach campaigns that open doors without burning bridges.

  • Prospect research and ICP (ideal client profile) building
  • Cold email copywriting and sequencing
  • Credibility positioning for new market entrants
  • Follow-up cadence and objection handling scripts
  • Discovery call preparation and pitch consulting
06

Series & Launch Strategy

A series is a compounding asset. I help multi-book authors build a cohesive visibility strategy across their catalogue, turning readers of book one into loyal series followers.

  • Series page and metadata cohesion audit
  • Read-through optimization and book funnel design
  • Pre-order and launch window strategy
  • Cross-promotion and bundle positioning
  • Catalogue-wide keyword and category mapping

How It Works

A clear path from
invisible to discovered.

01

Discovery Call

We talk about your book, your goals, where you are now, and what's standing between your writing and your readers. No templates. No pressure.

02

Visibility Audit

I review your existing listings, metadata, platform presence, and positioning, identifying the highest-leverage gaps and quick wins.

03

Strategy & Execution

We implement your tailored plan: optimized listings, A+ content, Goodreads positioning, review strategy, with hands-on support at every step.

04

Monitor & Refine

Visibility is not set-and-forget. I track performance signals and refine strategy so your book continues to find new readers over time.

Author Words

"

Evangeline doesn't just optimize listings. She understands what makes a book feel like something a reader has to pick up. The A+ content she built for my series changed how people experience my books before they even open them.

Ed Sorensen
Author, The Newmark Series

Why Evangeline

Strategy that knows
books, not just platforms.

  • Platform-Native Knowledge

    I work inside Amazon KDP, Goodreads, and the broader indie publishing ecosystem daily, not as an observer, but as a practitioner who knows where the leverage is.

  • Conversion-First Thinking

    I distinguish between what drives traffic and what converts browsers into buyers, and I build strategies that do both, not one at the expense of the other.

  • Author-First Communication

    I work with authors who've poured themselves into their writing. I communicate directly, keep things simple, and never make you feel like a marketing case study.

  • End-to-End Execution

    From discovery call to live approval, I handle the process, not just the strategy. You get implementation, not just a plan you're left to figure out alone.

"The gap between a great book and a successful one is almost never the writing."

Amazon discoverabilityOptimized ✓
A+ Content conversionDesigned ✓
Goodreads positioningStructured ✓
Review accumulationSystematized ✓
Series read-throughMapped ✓
Ready to Begin

Let's make your book
impossible to miss.

You've already done the hardest part. Now let's make sure the right readers find what you've written. Book a free discovery call and we'll map out exactly what your book needs.

Book a Discovery Call Send Me a Message